Last updated: December 22, 2020
Football United LLC, the United Football League, and the other members of the UFL Family (collectively, "
UFL," "we," "our," "us") respect your privacy and value your trust and confidence. This privacy notice (the "Privacy Notice") applies to our websites, mobile applications, and other online and mobile services, that link to or post this Privacy Notice (collectively, the "Services"), and explains how we collect, use, and disclose information through the Services. This Privacy Notice also provides certain region specific disclosures, including additional information about data collected in those regions. By using the Services, you agree that you have read and understood the terms of this Privacy Notice.
1. Information Collection
Information Provided by You
You generally are not required to provide information about yourself when you visit the Services. However, we may collect some or all of the following types of information when you register with or use our Services, sign up for contests or sweepstakes, participate in surveys, access various content or features, submit comments or content, use a send-to-a-friend feature, or directly contact us with questions or feedback:
- Contact information, such as name, e-mail address, postal address, and telephone number;
- Unique identifiers, such as a user name or password;
- Demographic information, such as gender;
- Financial information, such as credit card or other payment information;
- Real-time Geolocation information;
- Communications and marketing preferences;
- Favorite team and other personal preferences
- Photographs, if you provide a photograph of yourself to us
- Search queries;
- Comments and other information posted in our interactive online forums;
- Correspondence, waivers or acceptances and other information that you send to us; and
- Additional information as otherwise described to you in this Policy, at the point of collection, or pursuant to your consent.
If you decide not to provide this information, it may limit our ability to provide some of our content.
Information We Collect Automatically
We also may collect certain information automatically when you visit or use the Services, including:
- Your Internet Protocol (IP) address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area;
- Your Media Access Control (MAC) address, which is a unique identifier assigned to a network interface controller
- Your device type or mobile carrier;
- Other unique identifiers, including mobile device identification numbers; and advertising identifiers (e.g., IDFA);
- Your browser type and operating system;
- Sites and apps you visited before and after visiting, or while using, the Services;
- Pages you view and links you click on within the Services;
- Information collected through cookies, web beacons, Local Shared Objects, and other technologies, as described further below;
- Information about your interactions with e-mail messages, such as the links clicked on and whether the messages were received, opened, or forwarded;
- Standard Server Log Information; and
- Standard Network Traffic Information when you are connected.
2. Use of Information
We may use information that we collect through the Services for a variety of purposes, including to:
- Provide you with the products, promotions, services, newsletters, and information you request and respond to correspondence that we receive from you;
- Contact you via email and otherwise about your account;
- Conduct analysis on your behavior in order to better serve you with offers and content that is of interest to you;
- With your separate consent, contact you via email and otherwise about products, services, contests, and events that we think might be of interest to you, and otherwise send you promotional material or special offers on our behalf or on behalf of our marketing partners and/or their respective affiliates and subsidiaries and other third parties;
- Maintain or administer the Services, perform business analyses, or for other internal purposes to improve the quality of our business, the Services, and other products and services we offer;
- Publish stories, comments, photos, and other information posted in our interactive online features;
- Process employment applications and inquiries;
- Customize and personalize your use of the Services, including providing you with tailored advertising;
- In the case of location information, to determine your market location for purposes of administering broadcast restrictions for live games, and for determining teams and offers in which you may have an interest;
- As otherwise described to you in this Policy, at the point of collection or pursuant to your consent.
3. Sharing of Information
Limited members of the Fan Marketing and IT departments, as well as the third party vendors that processes your data on behalf of the UFL, may access and otherwise process Personal Information in connection with their job responsibilities or contractual obligations.
We may share your personal information with others for the purposes described above, as follows:
- Service Providers: We may share your information with service providers that perform certain functions or services on our behalf (such as to host the Services, fulfill orders, provide products and services, manage databases, perform analyses, process credit card payments, provide customer service, or send communications for us). We may share information with third-parties, such as social networking platforms, so that they may send tailored communications on our behalf via their platforms. These companies are authorized to use your personal information only as necessary to provide these services to us.
- Subsidiaries and Affiliates: We may share your information with all members of the UFL Family, including, without limitation, our subsidiaries and affiliates.
- Member Clubs: We may share your information with Member Clubs where you have indicated a preference, based upon your location, or when you attend or purchase a ticket for an event sponsored by a particular Member Club, each of whom has its own privacy notice, which is available on the Member Club's respective website.
- Select Business Partners: With your prior permission, we may share your information with select business partners so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you. For example, you may be presented with an opportunity to have certain information shared with our third party business partners when you enter a contest or sweepstakes or elect to receive marketing offers or other information. If you do not elect to have your information shared, it will not be shared with such third parties. We are not responsible for the privacy practices of our business partners, which may use your information for their own purposes.
- Contests and Sweepstakes: In some cases, a third party may operate or host a contest or sweepstakes on the Services, and collect your information. In those cases, we urge you to review the third party's privacy notice for that contest or sweepstakes before participating. We are not responsible for the privacy practices of our business partners, which may use your information for their own purposes.
- Third-Party Ad Serving and Audience and Traffic Measurement Services: We may use third-parties to serve advertisements on the Services. These third parties may set their own cookies or similar web technologies to collect information about users' online activities over time and across different websites. To manage your preferences you may opt out here http://preferences-mgr.truste.com/. The Services may feature Nielsen proprietary measurement software, which will allow users to contribute to market research, such as Nielsen TV Ratings. Nielsen believes that you should have a choice about whether to contribute to our research and insights. To learn more about Nielsen measurement and your choices, including how to opt-out, please visit http://www.nielsen.com/digitalprivacy. To opt-out of Nielsen measurement through the app, please use the toggle feature [available in settings].
- Business Transfer: If we sell all or part of our business, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, a business reorganization, or similar event, we may transfer your information as part of such transaction.
- Interactive Features: We may share information with third parties when you post information to a user profile or a public area of the Services, such as a chat room, forum, blog, or other community tool. If you post to these interactive features, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure that parties who have access to such information will respect your privacy. Please exercise caution when using these features.
- Other Parties With Your Consent: We may share information with third parties when you consent to such sharing. For example, if you win a contest or sweepstakes, we may ask your permission to publicly post certain information on the Services identifying you as the winner.
- Aggregate Information: We may share aggregate information, such as demographics and usage statistics, with advertisers, sponsors or other organizations.
- Geolocation Information: We may share your geolocation information with service providers that perform certain functions or services on our behalf. These companies are authorized to use precise geolocation information only as necessary to provide these services to us. We also may share your geolocation information with third parties so that they may provide you with geographically relevant advertising. If you wish to stop the further collection of your geolocation information, whether collected through location services, Bluetooth, or microphone access technology, please opt-out using your device settings.
4. Cookies and Similar Technologies
The Services may use Local Storage Objects (LSOs) to collect and store information. Various browsers may offer their own management tools for removing HTML5 LSOs.
We may use analytics software to allow us to better understand the use and functionality of our Services. This software may record information such as how much you use stadium WiFi networks, the sites and apps you visit while on the network and how you interact with them, how often you use an application, the events that occur within the application, aggregated usage, performance data, and where an application was downloaded from.
We participate in the Adobe Marketing Cloud Device Co-op to better understand how you use our website and apps across the various devices you use, and to deliver tailored promotions.
Some web browsers may transmit "do-not-track" signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not take action in response to these signals. If and when a final standard is established and accepted, we will reassess how to respond to these signals. In some cases, third parties may be able to collect information about a user's online activities over time and across different websites when he or she uses our Services.
6. Social Networking
You also may be able to link an account from a social networking service (e.g., Facebook, Google+, Yahoo!) to an account through our Services. This may allow you to use your credentials from the other site or service to sign in to certain features on our Services. If you link your account from a third-party site or service, we may collect information from those third-party accounts, and any information that we collect will be governed by this Privacy Notice.
7. Links to Other Websites
The Services may contain links to other websites or online services that are operated and maintained by third parties and that are not under our control or maintained by us. Such links do not constitute an endorsement by us of those other websites, the content displayed therein, or the persons or entities associated therewith. This Privacy Notice does not apply to this third-party content. We encourage you to review the privacy policies of these third-party websites or services.
8. Data Security and Data Integrity
The security and confidentiality of your personal information is very important to the UFL. We have implemented technical and organizational safeguards to appropriately protect your personal information against accidental, unauthorized, or unlawful access, use, loss, destruction or damage.
Still, no system can be guaranteed to be 100% secure.
As a result, while we strive to protect your information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to the Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information.
9. Data Retention
We will retain your information only for as long as reasonably necessary for the purposes set out above, considering criteria such as applicable rules on statute of limitations, legal requirements and the duration of your use of our website and receipt of our Services. For additional Region Specific Disclosures, see below.
10. Children's Privacy
The Services do not knowingly collect, use, or disclose Personal Information from children under the age of 13 unless permitted by law. If you have reason to believe that a child under the age of 13 has provided personal data to us, please contact us using any of the methods described in the "Contact Us" section of this Privacy Notice, and we will endeavor to delete that data from our systems.
For children located in jurisdictions within the European Economic Area, we comply with the age limits applicable in each Member State. In these instances, the references above to the age of 13 will be deemed to be references to the age limits applicable in each Member State.
11. Communications Preferences and Access
You may choose to receive promotional emails, newsletters, push notifications, and similar communications from us. You may opt out of receiving commercial emails from us by clicking on the opt-out or "unsubscribe" link included in the commercial e-mails you receive. You may opt out of receiving push notifications by turning off push notifications at the device level. Please note that opt-out requests may take some time to be effective. Your opt-out request will not apply to messages that you request or that are not commercial in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving unsolicited commercial email messages.
If your information changes, or if you no longer desire to use the Services, you may request that we update or remove certain information by signing into your account and making the required changes or by contacting us by postal mail at the contact information listed below. We will respond to your request within a reasonable time.
You may opt-out of location-based services at any time by editing your device settings.
We will retain your information for as long as your account is active or as needed to provide you services. We use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
12. UFL Events
Information When You Attend An UFL Event: When you attend an UFL-event or UFL co-hosted event, including UFL games at an UFL stadium or at a third party stadium or other UFL fan events, we may capture your image, voice and/or likeness, including through the use of CCTV cameras and/or when we film or photograph you in a public location at an UFL Event. You should therefore expect to be filmed or photographed by CCTV and/or by cameras when you are in a public location at an UFL Event (e.g. as an audience-member in the stadium if you are attending a game). In addition to describing how we capture and use your image, voice and/or likeness in this Privacy Notice, we may also display signs at any UFL Event indicating that you may be filmed or photographed.
How we use the Personal Information collected at an UFL Event: We will use the personal information:
- to produce, exhibit, advertise or otherwise use your image, voice or likeness in any and all media now or existing in future as part of UFL's commercial, advertising and marketing activities; and
- in the case of images or footage captured on CCTV cameras, to ensure the safety of the venues hosting UFL Events and of individuals attending UFL Events.
Sharing your Personal Information : We may share your personal information captured at an UFL Event with any of the entities set out in this Privacy Notice. Additionally, when you appear in a photograph or film footage at an UFL Event, we may share that photograph or film footage containing your image, voice and/or likeness with our third party partners. These partners include our sponsors, licensees, advertisers and/or broadcasters. We will share the photographs or film footage containing your image, voice and/or likeness when it is in our legitimate business interests to do so. However, each of the third party partners may use your personal information for their independent commercial purposes without reference to the UFL.
Please also note that broadcasters and other third parties that are unconnected to UFL may be independently filming or photographing you when you attend an UFL Event. Although we only give permission to a small group of entities (such as certain broadcasters) to film or photograph UFL Events, these entities are separate data controllers in respect of your personal information and UFL is not responsible for how those parties use your personal information and for what purposes.
13. Changes To This Privacy Notice
We may update this Privacy Notice to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on the Services prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
14. Contact Us
If you have any questions about this Privacy Notice or the privacy practices of the Services, please contact us by email at firstname.lastname@example.org or at the following address:
100 Hartfield Centre Parkway
Atlanta, GA 30354
REGION SPECIFIC DISCLOSURES
15. Individuals Located in California
This section provides additional information to California residents whose personal information is processed by the UFL pursuant to California law such as the California Consumer Privacy Act ("CCPA"). If you are not a California resident, this section does not apply to you.
Categories of Personal Information Collected and Disclosed: During the preceding 12 months, the UFL has collected the following categories of personal information that are processed pursuant to the CCPA: (1) identifiers, such as your contact information[ and online account information]; (2) Internet and electronic network activity information, such as information about your interactions with UFL websites, mobile applications, and social media pages; (3) audio, electronic, or visual information; (4) professional information; (5) education information; (6) inferences about you, including about your preferences; (7) financial information and other information as described above that may be considered personal information under Cal. Civ. Code Section 1798.80; (8) protected classifications under California or federal law; (9) commercial information including records or products or services purchased; (10) biometric information; (11) geolocation data.
We do not, and will not without your consent, "sell" personal information for purposes of the CCPA. As set forth in the Policy, we disclose personal information to third parties for business purposes, including without limitation, for purposes of advertising, marketing, and other services performed on our behalf, to protect against fraud and malicious activity, and for other business purposes described in the Policy. During the preceding 12 months, we have disclosed each of the above-listed categories of personal information for such business purposes. In addition, your information may be accessible to third parties with whom you interact or direct us to share your information through our services.
CCPA Rights: The CCPA allows California residents to request that a business that collects consumers' personal information give consumers access, upon a verifiable consumer request, in a portable and (if technically feasible) readily usable form, to the specific pieces and categories of personal information that the business has collected about the consumer, the categories of sources for that information, the business or commercial purposes for collecting the information, and the categories of third parties with which the information was shared. California residents also have the right to submit a request for deletion of personal information under certain circumstances, although there may be legal or other reasons that the UFL must retain your information consistent with California law. We will not discriminate against you for exercising your rights and choices, although some of the functionality and features available to you may change or no longer be available to you. Any differences in the services are related to the value provided.
Please submit your request by calling 1-877-544-1316]. Once we receive your request, we may verify it by requesting information sufficient to confirm your identity. If you would like to use an authorized agent registered with the California Secretary of State to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. We reserve the right to deny requests in certain circumstances, such as where we have a reasonable belief that the request is fraudulent or where your identity cannot be confirmed.
Shine the Light: California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.
16. Users from the European Economic Area ("EEA")
This section of the Privacy Notice applies only if you attend an event in the EEA or use our website or Services otherwise covered by this Privacy Notice from a country that is part of the EEA, and supplements the information in this Privacy Notice.
Legal Basis for Data Processing: We process personal information for the purposes set out in this Privacy Notice, as described above. Our legal basis to process personal information includes processing that is: necessary for the performance of the contract between you and the UFL (for example, to provide you with the Services you request and to identify and authenticate you so you may use the website); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement as well as to ensure your safety and the safety of our venues if you attend an UFL Event); necessary for our legitimate interests (for example, to manage our relationship with you and to improve the website and our Services, and for UFL's commercial, advertising and marketing activities); and based on consent by our customers (for example, to communicate with you about our products and services and provide you with marketing information), which may subsequently be withdrawn at any time without affecting the lawfulness of processing based on consent before its withdrawal.
In some instances, you may be required to provide us with personal information for processing, as described above, in order for us to be able to provide you all of our Services and for you to use all the features of our website.
Transfers: When we transfer your personal information to third parties as described in this Privacy Notice, some of these parties may be located in countries, such as the United States, other than your own, whose privacy and data protection laws may not be equivalent to those in your country of residence. When we transfer your Personal Information to other countries, including the United States, we apply appropriate safeguards, to protect your information and comply with applicable laws. For example, we implement measures such as standard data protection contractual clauses to ensure that any transferred Personal Data, remains protected and secure.
Your Rights: You may be entitled, in accordance with applicable law, to object to or request the restriction of processing of your personal information, and to request access to, rectification of, erasure of and portability of your own personal information in certain circumstances.
If you are aware of changes or inaccuracies in your information, you should inform us of such changes so that our records may be updated or corrected. You may lodge a complaint with your local supervisory authority if you consider that our processing of your personal information infringes applicable law.